Mental Health Treatment Of Mental Illnesses - 1195 Words

Approximately 20% of all children show at least minimal impairment from a mental health illness (Odar, C. o., Canter, K., Roberts, M. m. 2013). Around 31% of girls and 42% of boys between the ages of 9 and 16 years old meet the criteria of at least one mental health illness (Costello, E. J., Mustillo, S., Erkanli, A., Keeler, G., Angold, A. 2003). Some of these illnesses may include schizophrenia, bipolar disease, depression, etc. These illnesses may require continuous care and treatment for many years and can be very costly. There are many problems when it comes to the treatment of mental illnesses. Some of these problems are access, cost and funding, and the delivery of care. The first problem with mental health treatment is access.†¦show more content†¦The cost of outpatient treatment is expensive. Most psychiatrists’ offices and hospitals require high copayments and deductibles if the treatment is covered under the patient’s insurance plan. But according to a report done by the Center for Disease Control, people with serious mental illnesses are less likely to have health insurance, so they would be required to pay even more money out-of-pocket if they decide to receive treatment (Cohn, J. 2015). The funding required for treatment is also a big issue. In the early 20th century, insurance companies did not cover mental health care at all. Eventually, they started adding mental health coverage, and by the 1980s, managed care was introduced and was lowering costs (Cohn, J. 2015). But patients were concerned that these lower prices were compromising the quality of care. The quality and delivery of care is another mental health problem in the healthcare system. Due to the Mental Health Parity Act of 2008, insurers are required to provide the same coverage for both mental health treatment and medical/surgical treatment (Burns, J 2014). This could cause insurers to limit the length of stay for all patients in hospitals or residential care and could cause more readmissions to occur. It could also cause all patients to receive insufficient treatment. Implications Having little access to treatment or care can affect both patients and providers. It makes it harder for patients to receive

A Consultancy Report on The United Kingdom Airline Industry - Free Essay Example

Sample details Pages: 12 Words: 3711 Downloads: 2 Date added: 2017/06/26 Category Transport Essay Type Case study Did you like this example? A Consultancy Report on The United Kingdom Airline Industry Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 The Discount/ No-frills Airline Industry in Europe †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 EasyJet †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Crowded Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Don’t waste time! Our writers will create an original "A Consultancy Report on The United Kingdom Airline Industry" essay for you Create order 6 PESTLE Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Five Forces Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦ 11 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Bibliography .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Introduction The airli ne industry in the United Kingdom has undergone dramatic change as a result of the deregulation of the industry by the European Union’s Article 10 of the Treaty of Rome that set in motion measures to promote international trade as well as the removal of varied restrictions (AirlinesGate, 2006). The airline industry in Europe traditionally was highly regulated in terms of national quotas regarding flight capacity as well as fixed prices. The liberalization measures introduced starting in 1987 paved the way for cost related pricing on fares as well as certain discount fare types which were permitted in consort with negotiated pricing. The third round of liberalization introduced in 1993 and later expanded upon in 1997 permitted airlines in the European Union access to other markets and thus they could establish their operations in any Member State under harmonized rules. This round also allowed the airlines to determine their own fare structures that were subject to predatory p ricing safeguards (AirlinesGate, 2006). The foregoing set the stage for the entrance of discount / no-frills airlines which changed the face of the industry in the region. This report will address the discount/no-frills segment of the industry in particular as well as critical key strategic issues that face EasyJet and why such are the case. It shall also address critical success factors for airlines operating within this segment of the industry and those carriers as well as alliances that could potentially be successful as well as unsuccessful. The highly competitive state of the industry means that EasyJet will have to be aware of key strategic options to see it through the competitive state of the industry over the next five years and beyond. The discount / no-frills or ‘low-cost carrier or airline’ is a concept that originated in the United States as introduced by Pacific Southwest Airlines in 1949 (Wikipedia, 2006). Due to the limited operation and success of this carrier within that period, the implications of its innovative concept, discount pricing through a elimination of extras provided by the airline in-flight, was made globally popular by Southwest Airlines which began operations in 1971 and has derived a profit in every year of its existence. The business model for the discount, no-frills, carrier follows a simple yet effective concept (Britt et al, 2002): singular type of class for all passengers, utilization of one type of airframe model to standardized maintenance costs in ground services, parts inventory and procedures utilized by maintenance and other personnel, utilization of a yield management fare system that rewards passengers for early reservations, non-reserved seating, flights typically booked into secondary airports thus lowering landing fees as well as the potential for air traffic delays, short – fast turnaround flights to increase plane utilization, destination to destination flight routes which further enhances plane utilization and turnaround times, utilization of a direct method of selling tickets to avoid commissions and intermediates via promoting use of Internet bookings, dual role utilization of employees who perform multiple functions to reduce staff redundancies and eliminate unnecessary costs, and the elimination of in-flight catering services for an optional paid food and drink method These general parameters result in cost reduction and operational modes that enable discount airlines to drastically reduce fares, which has caught on with that segment of the public looking to travel minimizing costs. The threat of the ‘discount / no-frills’ airline to the traditional full service carriers lies in price, which the full service airlines are unable to compete on. The Discount/ No-frills Airline Industry in Europe Airline deregulation in the European community as evidenced by the passage of the third round of liberalization in 1993, which was further amended in 1997. The preceding set in motion the foundation as well as framework whereby the discount/no-frills segment could enter the market. That environment has been a boon to passengers as well as new airlines that have entered the industry, however as with all new service innovations the initial purity of the concept later gives way to nuance and side developments that further refine the segment introducing variables upon the original theme. Key strategic aspects that face the discount/no-fills carriers are: The continued entrance of new competition as well as consolidation and merger. More full service carriers forced to enter the segment with their own discount lines. Fragmentation of the discount / no-frills concept as evidenced by EasyJet’s primary airport concept as well as business and leisure class focus. The introduction of more limited services creating a semi service discount / no-frills segment as already introduced by free drink offers and memberships that provide for varied food offerings. Additional service introductions thus creating a semi luxury discount segment somewhere in between full service and no-frills. The preceding are strategic considerations that are an outgrowth of any successful industry segment as it seeks to continued growth as well as differentiation among competitors. Present discount/no-fills airlines must add additional aspects as pricing variables are already close, and the introduction of discount segment operations from full service carriers is creating further pressures in this regard as these full service spin offs already have the parent organization’s in-flight catering systems to draw from in the future. EasyJet The development of ticketing and reservation systems on the Internet has been the underpinning that has helped to launch the discount / no-fills airlines into their relative competitive position as consumers can check across many flight and airline schedule to select the lowest fare. A survey conducted by AvantGo (2003) indicated that sixty-two percent of those questioned indicated that price is the most important determining factor in sele cting an airline and that for personal travel seventy-four percent booked online. This foundational underpinning has been the basis for the phenomenal growth in the industry. The discount / no-frills airline industry in Europe is dominated by Ireland based RyanAir and EasyJet. The differences in EasyJet’s business model from its main competitor, RyanAir, is that EasyJet (EasyJet PLC, 2000): Flies primarily to leading airports, which also differs from the standard ‘discount / no-frills’ business model. RyanAir flies primarily to the standard discount / no-fills secondary airport destinations to keep costs low (Edgaronline, 2006). EasyJet place more emphasis on the attraction of business as well as leisure travelers, utilizing however it utilizes the same single class cabin concept as the discount / no-fills business model (EasyJet PLC, 2000). As a result of the EasyJet’s utilization of primary airport destinations, its fares are higher than RyanAir, and its on-time punctuality rating is lower. The debate over which airline is number one is a result of EasyJet having a higher turnover, and RyanAir flying more passengers. Crowded Market The discount / no-frills airline industry in Europe also consists of 54 low cost competitors in this segment with new carriers entering all the time (imakoopedia.com, 2006). The estimates of the industry in terms of passenger growth have predications indicating that it will rise from the 20 million passengers carried in 2002 to 125 million in 2015 (Britt et al, 2002). With so many carriers, consolidation and mergers are inevitable. Key alliances will have to be made in the future as a result of the competitive state of the industry even with the projected high growth rate projected into 2010. EasyJet has already proceeded to (EasyJet PLC, 2004): expand its fleet of aircraft adding airframes, Boeing 737, that offer increased operating efficiencies and economies of scale to enable the company to operate along a broader route structure, it operates out of Luton utilizing a minimized staff to conserve on operating costs, the maintenance aspects has been contracted to third parties in a cost saving measure, The expansion into Switzerland and its alliance with TEA as well as deals with Geneva airport are strategic variables the company has pursued that is helping to secure its future position in the industry segment EasyJet will have to forge additional airport alliances in the future as well as eventually enter into a hub concept due to the broad destination base and its upper scale discount leisure and business class travelers in response to future competition. Critical success factors for any operator in the discount sector will be; The continued attraction of new customers as well as broadening the appeal to increased segments of the traveling public. EasyJet will undoubtedly increase its emphasis on the general travel segment while continuing to be the leader in discount business and leisure travel customers. Its secondary and primary airport structure puts it in the position to carry out this dual role over the next five years. Economical internal operations are a continued must in this segment as well as a larger fleet of airframes that are fuel-efficient to expand route and destination variables. EasyJet has made steps in this direction and must continue to do so into the future as well as innovate technological advantages in ticketing, Internet promotion and other areas. Increasingly, service is going to become another important aspect of this market segment as the appeal of simply low fares wares off the traveling public. EasyJet will have to keep pace with as well as innovate ahead of competitors where it can to provide increased service levels as public demand increases in this regard. Fleet financing is critical to maintaining newer aircraft that operate on lower fuel and maintenance costs thus keeping operational costs low. This is a critical component for all carriers in this segment and a situation that EasyJet will need to address. The industry is moving toward more destinations and thus fragmentation will not serve the newer entrants unless they create either alliances, or merge with competitors. EasyJet and RyanAir already have the size and muscle to continue on their own, however, increased inroads by full service carriers with discount operations will make their future tasks more difficult. EasyJet will need to seek alliances as well as mergers with small niche operators to enlarge its route structure in a cost saving manner, as well as expand to transatlantic routes to permit it to keep attracting larger population segments and stay in advance of developments in this direction already in progress. RyanAir, KLM, and British Airways, are future threats as a result of their size, reputations and standings within the industry. Increasingly, other carriers could enter this sphere as a result of profitable operations thus representing additional threats to EasyJet’s position. Management will need to seek new routes, expanded operations to other travel theaters, such as the United States as well as Asia and the Far East to keep in front of developments that are sure to take place. In addition a merger or alliance with another carriers is a definitive potential that will aid in faster expansion and addition routes to add customer appeal. PESTLE Analysis EasyJet competitive operating environment represents one of the most competitive as well as cost intensive industry segments. The following PESTLE (Renewal Associates, 2004) analysis will identify the climate the company operates in and is further explained in the Appendix: Political The European Unions deregulation has already set in force the political ramifications in the industry which barring unforeseen developments should remain as is. Economic The discount/no-frills airline segment is perfectly positioned for economic vicissitudes in that downturns play into its low cost price conscious strategy. This downside variable is a major reason for the business side appeal the segment enjoys as evidenced by the many new entrants. KLM introduced Buzz and British Airways has introduced Go Fly in response to the foregoing, and they are joined by United Airlines Ted, Qantas Airlines Jetstar and numerous other examples in the United States, Canada and Asia. Social There is no social stigma attached to utilizing a discount / no-frill airline. The segment of the market that utilizes these services can justify it in terms of savings, convenience, short haul preference or any number of rationales. The upscale image of full service airlines represents a price that other consumer elect to pay for the service they either like or expect, as well as the associated conveniences. Full service also appeals to upper income demographics as well as certain corporate customers who have a so-called image to protect or maintain. Technological Further advances in air frame fuel economies, seating capacities, Internet software and interactive web sites will add to the inbred appeal and foundations driving this industry helping to service the projected increases of passenger traffic to the forecasted 125 million in 2015. Legal The EU’s regulatory framework establishes a clear operating parameter whereby legal issues are clearly understood and as such can be avoided. Environmental Fuel efficiency will continue to be an issue for the industry as will crowded skies and airport congestion in the future. EasyJet will need to acquire the right airframes for the differing airport and route structures it will continually evolve into as a result of competitive pressure to expand. The preceding factors help to set and identify the climate, as well as external factors of the environment in which EasyJet operates (Renewal Associates, 2004). This helps the company to formulate its overall strategy as well as the varied strategic decisions in crafting marketing and operational plans that (Renewal Associates, 2004): Matches the activities of the company to its operating environment, The varied goals, values and expectations which thus will and does influence those strategies, Helps to identify the range of the activities of the company to aid in determining what it should as well as should not do, Aids in the matching of the company’s activities to fit its resources, and allocate those resources to achieve the most effectiveness, Helps to determine the direction that the company will move in over the long term, and Indicates the potentials as well as possibilities for change that might need to be applied throughout the company as a result of the foregoing In the instance of EasyJet, as a result of the foregoing, the following are the findings in this regard based upon the factors as identified in the PESTLE Analysis: EasyJet was formed on 18 October of 1995 by Stelios Haji-Ioannou specifically to enter the discount/no-fills airline segment. As a result its fleet, internal operations, administration, initial as well ongoing strategies have been directed at this market from the onset. The foregoing represents a distinct operational and organizational advantage in that the company is specifically matched to its industry segment. And while this is also true of some other entrants, such as RyanAir, full service airline entrants might suffer from parent company over views that might cloud the clarity of operations and thus their competitive effectiveness. The present company strategies, goals and expectations are a product of the strength as well as size of the competitive environment in which is presently operates within, as well as new entrants, mergers and development, maturation of the discount / no-frills market within itself as time progresses. EasyJet has pioneered one such inter industry diversion in its offerings to business and leisure passengers as well as its flights that include primary airport destinations. The preceding point to innovations that either EasyJet or others in the industry will make in the future would could include the addition of free soft drinks, Club memberships that offer varied in flight or destination services. Another example of EasyJet’s pioneering ideas is the removal of weight restriction limits on luggage that is within reason and the beginning of the EasyJethotels booking accommodation service. Five Forces Model Michael Porter’s Five Forces model (Wikipedia.com, 2006) used in the analysis of industries utilizes the following aspects to identify competitive aspects within an industry to aid the company to uncover as well as determine areas in which it can develop a competitive edge in some aspect or area(s) of the industry. Through the utilization of Porter’s Five Forces model (Wikipedia.com, 2006) management can thus formulate a better understanding of the context of said industry environment it operates within: Bargaining power of customers The growth rate projected for the discount airline segment to 125 million by 2010 reduces the bargaining power of customers in terms of the supply demand factor but the nature of the segment is based upon pricing and as such this represents customer bargaining power through a basic lack of loyalty based upon price shopping through Internet comparative web sites. Bargaining power of suppliers Suppliers in this instance are contracted in EasyJet’s operational mode for maintenance and large-scale services. The acquisition of planes is a competitive business on the part of airframe manufacturers thus providing the edge to the buyer side of the market. This aspect of Porter’s Five Forces does not have much leverage in terms of being able to affect operations to any appreciable degree. Threat of new entrants With 54 present operators in this segment and the projected increase of passengers in the European arena to 125 million from the current levels of 20 million by 2010, makes this aspect an extremely important consideration. EasyJet’s present dominance could be quickly put at risk through large mergers or acquisitions as a strategy, as well as direct competition in its business and leisure class segment. The lack of definitive customer loyalty makes all of the preceding possible, thus EasyJet’s entrà ©e into hotel bookings and destination services on its web site is a move to secure some aspect of loyalty on the part of its customers. It will need to look at and take additional steps in these directions as well due to the intense competition. Threat of substitute products or services The competitive aspect of the industry will bring forth expanded service offerings in the drive to secure broader customer profiles. This means that the addition of free soft drinks, snacks and other areas will be introduced, as well as free limited snack type meals on longer flights. Innovations will come in unexpected ways as competitors seek to make an impression on the market and thus the defensive as well as offensive position on the part of EasyJet will need to be one based upon quick response and implementation. Intensity of competitive rivalry As indicated, the 54 entrants in the discount/no-frill segment is a major competitive factor that exists presently and will increase in the future. And while the number of entrants might actually reduce, the level of competition will increase as result of the growth of some competitors as well as through mergers, alliances and acquisitions. The presence of full service carriers within this field is a major consideration as they already have structures in place whereby they can utilize economies of scale to aid in their discount segments and as a cross selling tool. Conclusion Dominance in any industry segment is both a blessing as well as a potential headache as it provides other firms with a clear target to aim for. Being number one or two in any market segment undoubtedly means that there will be firms attempting to erode your market share as a definitive part of their strategy. Not being able to determine who will attack, from what angle or when means that EasyJet has only one option, to attack all segments of the market it holds, as well as expand into other segments as well. It has been indicated that the best defense is a good offense, and in the case of the highly crowded and competitive discount / no-frills airline segment, this might represent the only measure to ensure long-term survival. History in other industries as well as airlines has shown that the faster route to expansion is through merger, acquisition and or alliances. The benefit is that an ongoing operation is picked up with in place operations, equipment, facilities, personnel and a market identification factor among consumers. The economies of scale as a result of size make this aspect an undoubted part of the discount segments future and is a primary methodology that will leap frog some competitors to the forefront. EasyJet must be mindful of these points as well as the new innovations in services, ticketing, destination offers, accommodation alliances, rental car associations . The additional benefits that alliances, mergers and acquisitions bring are joint marketing programs, revenue growth, increased market exposure, strengthened network, more feeder traffic and a comprehensive product that can attract customers. The bigger is better theme is not true for all industries, and then again it is a must in others. The discount segment will start to live on this concept due to competition in ensuing years and represents the direction carriers in this segment of the market will need to compete on price utilizing economies of scale as the leverage. Appendix PESTLE This analysis helps a company to formulate is strategies through a clearer understanding of the external environment they operate in presently as well as in the future and is investigated systematically. It is not concerned with the organization’s internal environment or strengths, that is a process reserved for such methodologies as Porter’s Five Forces Model. The implicati ons arising from the utilization of the PESTLE analysis in conjunction with Porter’s Five Forces provides a clear framework to evaluate the identification of goals and objectives that are in consort with the realities of the industry as well as competition. Porter’s Five Forces This model represents a concept that identifies the relationship between competitors in a particular industry as well as potential competitors, buyers, suppliers to provide alternative solutions facing a company. Bibliography AirlinesGate (2006) European Deregulation. https://airlinesgate.free.fr/articles/industy4.htm AvantGo (2003) Consumer Travel Preferences Survey. www.avantgo.com Britt, Stacy, Romes, Lindsey, Ross, Allison, Santarelli, Margherita, Calamita, Lucia (2002) Analysis of Discount Airlines and the Effect on the Market for Incoming Evolavia. https://oak.cats.ohiou.edu/~sb176799/esp/fd.htm EasyJet PLC (2004) Annual Report 2004. https://www.easyjet.com/common/img/ 2005-01-24-AnnualReport.pdf#search=easyjet%20annual%20report%202004 EasyJet PLC (2000) Director’s report and consolidated financial statements. 30 September 2000. https://www.easyjet.com/en/news/1999-2000results.pdf#search=easyjet%20strategy Edgaronline (2006) RyanAir Holdings PLC. https://sec.edgar-online.com/2004/09/29/0001191638-04-001674/section5.asp imakoopedia.com (2006) Discount airlines in Europe. https://www.imakoopedia.org/en/article/Discount_airlines_in_Europe/#Other_low_cost_airlines Renewal Associates (2004) PESTLE Analysis. www.renewal.eu.com/Links/Linkspage.htm Wikipedia (2006) Low-cost Carrier. https://en.wikipedia.org/wiki/Low-cost_carrier Wikipedia.com (2006) Porter 5 forces analysis. https://en.wikipedia.org/wiki/Porter_5_forces_analysis

The Killer Angels By Michael Shaara - 1521 Words

The book The Killer Angels was published in 1975 by the Ballatine Booksand was written by Michael Shaara. The Killer Angels is a historic novel about the time of the American Civil War, more specifically The Battle of Gettysburg. Shaara wrote this historical masterpiece with the sole purpose of letting the reader know exactly how the war was for the men actually putting their lives on the line to get this great country of America to the stature it is today. In order to accomplish his goal of creating the ultimate historic journal of The Battle of Gettysburg, he went straight to the source. He went back and retrieved letters and documents written by the men themselves, who were I the war. What better way to tell a story about one of the most significant battles of American history, then getting the information straight from the warriors who were fighting in the tranches? The book is written from the viewpoints of Robert Edward Lee, James Longstreet, and a couple of other men who were in the war. Robert E. Lee was fifty-seven at the time of the war. He was a highly respected general of the Confederate Army. He was an honest, God following man who had great morals which made a great leader (Killer Angles XVI). He didn’t drink or smoke and would stay away from reading novels and plays because he felt it would make him weak minded for battle (Killer Angles XVI). This is what made him such a great leader, the fact that he lead by example of how a true gentleman and general shouldShow MoreRelatedThe Killer Angels By Michael Shaara1634 Words   |  7 PagesPulitzer Prize-winning author Michael Shaara, the author of The Killer Angels, was born on June 23, 1928 in Jersey City, New Jersey. He was an author of science fiction, sports fiction, and historical fiction. Although writing was his passion, Shaara was very athletically successful in high school, winning more awards than any other student in the history of the school for sports such as basketball, track and baseball. He acquired a skill in boxing, and of the 18 matches Shaara fought as a young man, heRead MoreThe Killer Angels By Michael Shaara1290 Words   |  6 Pages The Killer Angels Essay â€Å"There is no honorable way to kill, no gentle way to destroy. There is nothing good in war. Except its ending.† Stated by Abraham Lincoln, this quote embodies the essence of war, its tragic character and unfortunate occasional necessity. Accordingly, the outcome of war and its battles is often determined by the attitudes of the leaders of the opposing sides, including their causes for the willingness to fight and to be fought. Such was the case with the Battle of GettysburgRead MoreThe Killer Angel By Michael Shaara1248 Words   |  5 Pages The Killer Angel is a book elaborating on the history of the American civil war authored by Michael Shaara. The book has gained popularity among American citizens as it covers one of the deadliest battles in American history that took place at Gettysburg, Pennsylvania, hence the title of the battle of Gettysburg (Shaara 5). The crash involved two major groups, the Confederacy, and the Union. The Confederacy constitu ted of seven secessionist states from the South who advocated forRead MoreThe Killer Angels By Michael Shaara1947 Words   |  8 Pagesthe dueling North and South together to the small town of Gettysburg and on the threshold of splitting the Union. Gettysburg was as close as the United States got to Armageddon and The Killer Angels gives this full day-to-day account of the battle that shaped America’s future. Michael Shaara author of â€Å"The Killer Angels,† tells the story of the Battle of Gettysburg through the eyes of generals Robert E. Lee, Joshua Chamberlain, James Longstreet, and John Buford, and the other men involved in the actionRead MoreKiller Angels By Michael Shaara850 Words   |  4 Pages In the Pulitzer Prize winning civil war novel Killer Angels, Michael Shaara covers five days of the historic battle between the Northern and Southern United States at Gettysburg. Both the North and the South fought for freedom, although they did not have equivalent de finitions of freedom. The North and the South were unwavering in their beliefs and their hope for a better United States, but what the two butted heads the most on was slavery. The South was a primarily agrarian region which reliedRead MoreThe Killer Angels By Michael Shaara1117 Words   |  5 Pages Michael Shaara’s 1974 historical novel, The Killer Angels, covers the story of the four days of the Battle of Gettysburg that also features maps for visualization. The format of the story is well organized. It begins with a Foreword, which describes in great detail the armies and soldiers involved in the battle. It follows up with four sections and within each section there are chapters that are written in chronological order, covering the events between Monday, June 29, 1863 and Friday, July 3Read MoreThe Killer Angels By Michael Shaara Essay1255 Words   |  6 Pages In the novel The Killer Angels by Michael Shaara, the story is told from the perspective of the men that fought in the war of Gettysburg in Pennsylvania on July 1863. We are able to see both sides of the combatants, their struggles they faced, friendships acquired, losses, personal stories and their views. In history we only learn the superficial information of how it occurred in the battle and the outcome of it, but we do not know how it happened and how much effort it took to fight in thatRead MoreThe Killer Angels By Michael Shaara1123 Words   |  5 PagesThe Killer Angels Novel written by Michael Shaara describes the Gettysburg battle from the perspective of Robert E. Lee, James Longstreet, various soldiers from both sides, and other men who fought in the battle. This author makes the reader go back in time and actually makes the reader depict the circumstances, and situations that soldiers and generals faced. This Novel makes the reader know that both sides were eager to win, and bring this bloodshed to an end. This amazing Novel shows how neighborRead MoreThe Killer Angels By Michael Shaara852 Words   |  4 PagesThe Killer Angels by Michael Shaara was not just a fiction novel, it was a story of a man who actually saw the battlefield of Gettysburg and learned about the battle and its importance. When he returned from the battle sight he decided to write a novel based on his experience there. Instead of creating fictional characters he used the names and experiences he had directly with the main characters of the novel. Not only did Shaara study and review letters, documents and journal enteries of the menRead MoreThe Killer Angels By Michael Shaara1206 Words   |  5 PagesShawn Gacy American Lit. Mrs. Moyer September 11, 2015 Summer Reading The book I chose to read over the summer was the book The Killer Angels, by Michael Shaara. The Killer Angels tells the story of the Battle of Gettysburg. On July 1, 1863, the Confederate army, and the Union army, fought the largest battle of the American Civil War. When the battle ended, fifty one thousand men were KIA (Killed In Action), wounded, or MIA (Missing in Action). All the characters in this book are based

Analysis of the futuristic novel Fahrenheit 451 by Ray Bradbury Essay Example For Students

Analysis of the futuristic novel Fahrenheit 451 by Ray Bradbury Essay In the futuristic novel Fahrenheit 451, the author, Ray Bradbury, expresses several problems that influence the story. Many of these problems have to do with the behavior of the people in the twenty- fourth century society. One major problem is that firemen have been given the job of burning books in order to stop the spreading of ideas, and to cause all of society to reform and therefore be happy. Many people do not agree with this and they try hard to keep books alive, even though they may be killed for it. Guy Montag, who in the beginning of the story is a proud fireman, later doubts his job and joins those who preserve books. One person who teaches him about books is an old man named Faber who is a retired English professor. During a conversation between Montag and Faber, Montag states, Thats the good part of dying; when youve nothing to lose, you run any risk you want(pg. 85). What he means by this is that he is willing to risk his life to help save books for others to read and enjoy. However, Montags wife, Mildred, does not care for books as much as Montag because she knows books are illegal and she fears for her life. Mildred tells Montag how afraid she is by saying, They might come and burn the house and the family. Why should I read? What for? (pg. 73) Montag is upset when he hears this because he sees that there is a problem with burning books. Indeed there is a problem because books allow people to express themselves, learn, dream, and have fun. In a society such as the one found in Fahrenheit 451, people are not allowed to experience any of these things and they are less individual. Another problem found in Bradburys future is that some schools and businesses have been shut down simply because they encourage and promote reading and books. In the novel, books are made to be thought of as evil and are no longer produced. Book companies along with some schools and publishing agencies have been closed due to the ban of books. On page 75 Bradbury tells of the closing of schools by writing, The old man admitted to being a retired English Professor who had been thrown out upon the world forty years ago when the last liberal arts college shut for lack of students and patronage. pg. 75) This explains that Faber, along with others, lost their jobs because of books being banned and disallowed. Some books, such as the Bible, are even more illegal than others because they are scarce and promote thought, idea, and reason. It may be the last copy in this part of the world (pg. 76) is what Montag says about the Bible when he is reasoning with his wife whether or not to turn it in to the Fire Captain. He knows that the book is rare because of the closing of book production companies, and he wants to keep it. Another big problem with the novels society is that many people are angry, bored, and depressed because they have nothing to do. Many people, including Mildred, have caught on to taking sleeping pills and doing other things that harm the body just to stay occupied, and to not be upset. Montag confronts his wife about overdosing on sleeping pills by saying, You took all those pills in your bottle last night, didnt you. (pg. 19) He knows she is unhappy, but like many others in his time he does not know why or even how to help her. .u11f526e9499f2998b3ec3c2ccb57badc , .u11f526e9499f2998b3ec3c2ccb57badc .postImageUrl , .u11f526e9499f2998b3ec3c2ccb57badc .centered-text-area { min-height: 80px; position: relative; } .u11f526e9499f2998b3ec3c2ccb57badc , .u11f526e9499f2998b3ec3c2ccb57badc:hover , .u11f526e9499f2998b3ec3c2ccb57badc:visited , .u11f526e9499f2998b3ec3c2ccb57badc:active { border:0!important; } .u11f526e9499f2998b3ec3c2ccb57badc .clearfix:after { content: ""; display: table; clear: both; } .u11f526e9499f2998b3ec3c2ccb57badc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u11f526e9499f2998b3ec3c2ccb57badc:active , .u11f526e9499f2998b3ec3c2ccb57badc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u11f526e9499f2998b3ec3c2ccb57badc .centered-text-area { width: 100%; position: relative ; } .u11f526e9499f2998b3ec3c2ccb57badc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u11f526e9499f2998b3ec3c2ccb57badc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u11f526e9499f2998b3ec3c2ccb57badc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u11f526e9499f2998b3ec3c2ccb57badc:hover .ctaButton { background-color: #34495E!important; } .u11f526e9499f2998b3ec3c2ccb57badc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u11f526e9499f2998b3ec3c2ccb57badc .u11f526e9499f2998b3ec3c2ccb57badc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u11f526e9499f2998b3ec3c2ccb57badc:after { content: ""; display: block; clear: both; } READ: Homeless Research EssayBradbury shows how many people have the same type of problem when the paramedics who save Mildred say, We get these cases nine or ten a night. Got so many starting a few years ago, we had the special machines built. (pg. 15) The special machines mentioned are machines that pump a persons stomach when he or she has overdosed on pills. This problem also shows how books being destroyed has also destroyed many people. Some people with a problem of always taking pills would probably be interested in reading a book if only they were allowed to.